The entire point of branding and creating a logo for your company is that it is something that customers can remember you by. When your customers see your logo, they will be able to say that it is your company and not flounder trying to remember where they saw it before.
Ensuring that your design is memorable keeps your company going, because people will come to you more readily for repeat business.
Think about some of the most famous brands you know. Most well-known company logos and branding are extremely simple. This is because this simple logo ensures that changes are easy, the brand is unique, and it is recognizable.