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Learn To Generate Leads & Win New Business At Scale with Your Personal Trainer Website

Are you a personal trainer who’s tired of relying on referrals and your network to win new business?

‘Do you get very few inquiries from your website, and wish that your website would help you attract new clients?

If you can’t, or it hasn’t brought you any, it’s time to look into building a consulting website that attracts and develops new business.

If you’re like 81.8% of consultancies that lists developing and attracting new business as your top business challenge, then you’re better off getting your website to help shoulder the load.

Converting consulting leads into clients is no cakewalk — and that’s why you should use your website to help.

What if there was a way to nurture, educate, and convert consulting leads into clients — at scale?

It’s common knowledge that every consultant and the consulting firm should have a website. Unfortunately, many consultants do not use their website to generate business results.

A well-designed website for consultants helps converts leads into clients. When used correctly, it can be your most powerful sales tool.

The biggest benefit of an effective consulting website is that it allows you to scale your marketing. As a consultant, you are paid for your work on projects — but you don’t get paid to market yourself. This makes the ability to market yourself at scale critical to your business.

Your website is a member of your team that markets and sells your services. When you’re website does marketing and sales for you, you can focus more on helping your clients.

By the end of this article, you will…

  • Learn the 4 steps to turning your website from “digital brochure” to lead-generating machine
  • Know how to demonstrate trust and credibility through your website
  • Understand the changes you can make to your website today to make it more sales-oriented

When you sell your expertise, you’re not focusing on the “close” or sales tactics. To turn consulting leads into clients, you must educate and nurture your leads until they trust you enough to solve their business problems. Your website can help you do that — quicker, and at scale.

I know what you’re saying.

“Consulting is a relationship business there’s nothing my website can do for me to help me turn leads into clients!”

You’re right about one thing — Consulting is a relationship business. But your website and digital presence is one key part of starting and developing these relationships.

Four out of five professional services buyers will look at your website before doing business with you.

And a third of professional services buyers have ruled out a firm because of an unimpressive website.

Whether they hear about your business via referral, Google search, a talk you give, etc — the first thing prospects will do before doing business with you is to check out your website.

You can present them with a “brochure” website that’s little more than an online business card (and does nothing to entice them about working with you)…

Or you can design your website in a way that brings them into your sales pipeline, nurtures them, and offers them your services.

The 4 Step Method to Converting Consulting Leads into Clients Online

1. Share what you know

If you’ve spent any time learning about digital strategy, you’ll have heard the term “content marketing.”

For consultants, this means sharing what you know online in a way that educates your prospects. You want this content to be the first step for prospects entering your sales funnel. You create it with the intention of driving customer action.

 

Strasdesign helps consultants break free of the feast or famine cycle. Unlike other designers or developers, his goal isn’t to create pretty websites. Frederic’s goal is to build websites for his clients that communicate exactly who they are and what they do, position their brand as the authority in their industry, and win them more business.

 

Your website is the perfect tool to publish your content. You own it. Your content isn’t at the risk of any other business model besides your own.

The goal of this content is to demonstrate your credibility, educate your prospects, and gain more visibility. The more places you can do this, the more visibility and traffic you will get.

If you’re not sure on what to write, focus on just “sharing what you know.”

What can you share that will help your prospects achieve a positive result for their business?

It could be…

  • Teaching them about how you helped a previous client achieve success
  • Demonstrating how your expertise is a fit for their business
  • Educating them on a common problem in their industry

Use websites like Medium, Quora, and LinkedIn to repurpose your content. If you don’t get a lot of traffic to your website yet, you can use these platforms to gain initial traction.

Medium allows you to import blog posts straight from your website without penalty.

You can promote your posts on Quora to relevant questions, by giving readers a “preview” of your full answer, and then link them back to your website.

LinkedIn can go either way. You can write original content for your profile, or write shorter posts that link to the full articles on your website.

Personal brand coach Leonard Kim uses all three of these techniques. He posts answers to Quora, imports them into LinkedIn, and then uses them as the blog posts on his website.

 

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