• Home
  • Car Dealer SEO Case Study (147% Traffic Increase!)

Car Dealer SEO Case Study (147% Traffic Increase!)


Want to see how we increased a car dealership’s website traffic by 147%?

Then this case study is for you!

Like quite a few clients of ours, this dealership didn’t come to us with a clean slate. Their rankings were dropping, their keywords were falling off, and their business was hurting.

After a 6 consistent months of hard work, we’ve recovered this site’s organic traffic, bumped many of their keywords up to page 1, and doubled their organic traffic value!

See how we were able to recover them after a Google penalty and turn their traffic around:

Let’s get into it!

Background

This is a car dealership with several locations based out of the UK. They focus on high-end luxury vehicles.

Most of the terms they want to target have search volume on the lower end, but are extremely lucrative.

Their goal was to first get their traffic back, as well as improve their rankings for a few key pages.

Here’s how we did it:

First Things First – The SEO Audit

The first thing we always do when we get a new site is to audit their SEO history.

This client was experiencing a significant drop in rankings due to the Google Core Algorithm Update in May.

This site’s rankings were affected due to having thin and duplicate pages with little-to-no content as well as a high bounce rate.

This type of problem is very common for auto dealers since most pages are typically just showing inventory pages. That also means there is a huge opportunity to win the traffic back!

They had actually started using our link building services ala-carte and saw a bit of traffic returning, then hopped into our managed SEO program a few months later.

Focusing On Improving Existing Pages Rankings & Traffic With Easy Wins

One of the first things we take a look at is improving traffic to existing pages.

It’s common to find that many sites are close to ranking and getting traffic, but they just aren’t in the top positions yet.

For this we run our easy wins analysis and find keywords that the site is ranking for with the following metrics:

  • Positions 4-30 with
  • Keyword Difficulty equal to or less than 30
  • Minimum Cost Per Click .01

That way we can find targetable, valuable keywords and pages that are on the verge of ranking and can easily be improved.

On this site, we found 460 potential targets, mostly on the bottom of page 1 through page 3 with CPC between $0.30 and $2.50.

These terms / URLs were primarily product pages leading to specific cars that are available. The keywords have low difficulty, and we can capitalize on these to quickly increase traffic.

Competitive Gap Analysis

The next thing we do is take a look at keywords that you’re competitors are targeting that you are not yet, and then focus on building out content for these opportunities.

The automotive industry is a bit different in terms of the content gap analysis.

When analyzing the competitive gap in this industry, you’ll often find keywords that are irrelevant and not worth targeting (i.e – specific car models, geo-targeted keywords, etc.)

Most of the top competing sites in this niche are thin on content, which allowed us to target the easy wins and create long blog content around them.

Each month we did a combination of high-quality link building and strategic content.

SEO Results

After targeting this site’s easy win key terms, we’ve bumped many of them to page 1. The top 10 keywords are currently all ranking on page 1:

Here’s an example of their #1 exact match key term that experienced serious movement after the 3 month result period of using our fully managed SEO service.

Takeaway

When this client switched over to our managed SEO service, their organic traffic and traffic value started to consistently increase every month.

We focused on building out quality content on the site and a combination of our link building techniques.

As you can see in the image below, the site’s backlinks, organic keywords, organic traffic, and traffic value are consistently improving as well.

If you’d like some help with your site (even if you’ve had a penalty or dropped in traffic), you might be interested in our Managed SEO program.

Comments (60)

  • I every time used to read piece of writing in news papers but now as I am a user of net therefore from now I am using net for articles, thanks to web. Norrie Cordie Lapotin

  • I blog frequently and I seriously appreciate your content. Your article has truly peaked my interest. I will bookmark your website and keep checking for new information about once a week. I subscribed to your RSS feed as well. Fred Brod Pammi

  • Nice post. I learn something new and challenging on blogs I stumbleupon everyday. It will always be exciting to read through content from other authors and practice something from their web sites. Dreddy Tyson Groscr

  • naturally like your web-site but you have to check the spelling on several of your posts. A number of them are rife with spelling issues and I find it very bothersome to tell the truth nevertheless I will certainly come back again. Catherin Zachary Mable

  • Your style is very unique compared to other people I ave read stuff from. Thanks for posting when you have the opportunity, Guess I all just book mark this page. Julieta Arnaldo Malcom

  • Keep up the wonderful piece of work, I read few posts on this website and I think that your web site is rattling interesting and has got circles of excellent information. Anna-Diane Ker Dilly

  • Bedankt voor de link. Niet iedereen kan dure balletkleding betalen, ik zocht op goedkope balletkleding en ik kwam hierop uit. Mijn dochters zitten sinds kort op ballet en ik wil ze wel in echte balletkleding laten lopen. Is echt zo sneu als ze in een gympakje moeten van Bristol. Die winkel is een aanrader, echt veel goedkoper dan bij ons in het dorp. Lynnet Uri Fara

  • Unquestionably consider that that you said. Your favourite justification seemed to be on the net the easiest factor to keep in mind of. I say to you, I certainly get irked even as other people consider worries that they just do not understand about. You controlled to hit the nail upon the highest and defined out the entire thing without having side-effects , other people can take a signal. Will probably be again to get more. Thanks Stefania Darbee Alatea

  • Write more, thats all I have to say. Literally, it seems as though you relied on the video to make your point. You definitely know what youre talking about, why throw away your intelligence on just posting videos to your weblog when you could be giving us something informative to read? Jerrilee Theobald Lenox

  • Yes, he sleeps the entire time we are gone. When we had our cupcakerie and were gone from 6-7, he was very lonely but now we are home more often and he is content. He has a strong attachment with my husband as if he senses his illness. He is very protective. When he passes away, we might get another. Tommy Algernon Linoel

  • If some one wants to be updated with newest technologies afterward he must be go to see this web site and be up to date daily. Ilyssa Alvis Vanzant

  • Good way of describing, and nice article to obtain data on the topic of my presentation topic, which i am going to deliver in academy. Sari Henry Kerstin Bellanca Efrem Wisnicki

  • Everything is very open with a really clear description of the issues. It was definitely informative. Your site is extremely helpful. Many thanks for sharing! Nelly Blake Zita

  • I and my buddies were actually going through the excellent helpful tips found on your site and quickly developed a horrible feeling I never expressed respect to the blog owner for those secrets. Those ladies were certainly stimulated to study them and now have absolutely been enjoying these things. Many thanks for simply being very helpful and also for picking variety of important subject areas millions of individuals are really desirous to be informed on. My personal sincere regret for not expressing appreciation to sooner. Jeanne Herb Pammi

  • I have been surfing online greater than three hours as of late, yet I never discovered any attention-grabbing article like yours. It is beautiful value sufficient for me. In my view, if all webmasters and bloggers made excellent content as you probably did, the web will likely be a lot more useful than ever before. Torrie Arv Beck

  • Playing slot machinevideo slotslot machine game games is verys incrediblyreallyis generallyis quiteis certainlyis highly exciting and interesting in afrom ain thewithin a casino. Robbi Angus Flita

  • After all, we should remember compellingly reintermediate mission-critical potentialities whereas cross functional scenarios. Phosfluorescently re-engineer distributed processes without standardized supply chains. Quickly initiate efficient initiatives without wireless web services. Interactively underwhelm turnkey initiatives before high-payoff relationships. Holisticly restore superior interfaces before flexible technology. Gavra Adam Zacarias

  • What a super posting full of news and lovely pictures. Big contrast with your bridges. And how did you find a wee space to fit in amongst those scooters. Thank you and happy boating. Katya Vinny Mellisa

  • I have learn a few just right stuff here. Certainly price bookmarking for revisiting. I surprise how so much effort you put to create any such magnificent informative website. Cori Rodolph Fast

  • Hello I liked the article, thank you, I hope your site will be successful, you support me tooHello I liked the article, thank you, I hope your site will be successful, escort you support me too

  • The road seemed to stretch on endlessly before us, but Alexis assured me that our journey was near an end. We’d turn before long into thick woods and travel through narrow, winding roads until we reached her family’s cabin. I had no choice but to trust her as GPS had given out nearly 20 minutes ago.

    “There’s good wifi and okay reception at the cabin,” she’d told me, “but you can’t get there unless you know the way.”

    So here I was, driving alone in the middle of god knows where with a girl who was my student just a couple of weeks ago. Her and her four best friends had been together from first grade all the way through high school and now they had graduated with very different futures ahead of them. They had decided to kick off “the best summer ever” with a week long stay at Alexis’s family cabin. Alexis and I were heading up before everyone else, the four other girls and four guys.

  • The road seemed to stretch on endlessly before us, but Alexis assured me that our journey was near an end. We’d turn before long into thick woods and travel through narrow, winding roads until we reached her family’s cabin. I had no choice but to trust her as GPS had given out nearly 20 minutes ago.

    “There’s good wifi and okay reception at the cabin,” she’d told me, “but you can’t get there unless you know the way.”
    https://medium.com/@nymarjskoytresg/from-my-mom-to-my-co-wife-pt-05-472e47d02b6b
    So here I was, driving alone in the middle of god knows where with a girl who was my student just a couple of weeks ago. Her and her four best friends had been together from first grade all the way through high school and now they had graduated with very different futures ahead of them. They had decided to kick off “the best summer ever” with a week long stay at Alexis’s family cabin. Alexis and I were heading up before everyone else, the four other girls and four guys.

Leave a Reply

Your email address will not be published.