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At present, every online business owner is aware of the notion- search engine marketing, a cost-effective way to reach a larger segment of the population and that too within a short period. According to the latest research, it is only the people, who are on the verge of their purchasing cycle conduct searches on the internet. If executed properly, SEM can bring forth relevant contents and ads from a website to influence their buying decisions.

Using SEM along with SEO or search engine optimization is even more beneficial because when amalgamated, the strategies could enhance the online presence of a business dramatically, driving huge traffic and increasing conversion rates as well as sales. Even when used discretely, search engine marketing can offer exceptional advantages. Let us take a close look at them.

Why Use Search Engine Marketing?

• About 90% people use precisely targeted keywords when looking for products and services online. SEM makes sure that the consumers get pertinent contents so that they can stay engaged for prolonged periods.

• Organizations offering search engine marketing services have repeatedly talked about the flexible as well as configurable nature of a SEM campaign. You can maneuver all the associated policies and customize them as per the requirements of customers.

• Search Engine Marketing allows business owners analyze all the marketing tactics in details and give them an exact record of accomplishment. SEM has a wide-range of performance metrics through which you can optimize the keywords and measure the budget.

• SEM can bring an increasing number of consumers as well as keep the existing ones. It also effectually contributes to brand exposure. With time, a search engine marketing campaign would set up your business as a credible one in the online landscape.

• Recently, SEM has become mandatory and any business organization that does not invest in this strategy is bound to get mediocre or disappointing outcomes. If you do wish to stay ahead of the curve, opt for this campaign now.

• Just like the varied channels- out-of-home marketing, telemarketing, and offline marketing, SEM is just another extra outlet through which your business could earn huge profits. While this is certainly an advantage, the best thing about SEM campaigns is that you can personalize for maximum efficiency.

Now that we are aware of the brighter side of SEM, let us see the ways by which one can get hold of the best search engine marketing services as a myriad of options are readily available.

Tips to Choose the Best SEM Company

• Assess the projects that they were a part of and go through the customer reviews to gauge their levels of ability.

• See if the professionals working here are competent, efficient and experienced enough to handle delicate business issues.

• Make sure to check their working methods, which would confirm that the company uses cent percent legal tactics.

Following the above-mentioned suggestions would let your business succeed in the dynamic online world.



Source by Rajib KR Saha

No matter what expert you’ve hired or how much money you’ve spent, there’s no other barometer that means more to a successful search engine marketing strategy than how many conversions and return on investment comes from your search campaign.

No matter what the service being offered – organic SEO or paid search (or a combination of both) search engine marketers are tasked with not only driving qualified traffic to your website, but also to offer website conversion optimization consultation to help increase the likelihood of a sale or other type of conversion for their clients’ websites.

Realizing the conversion potential of your website relies on many factors such as the attractiveness of the website, the content on the site, and the ease of navigation for users who visit the site. Below I identify five conversion optimization tips that help turn simple website visitors into conversions.

Evaluate Your Competition

First, identify who your strongest competition is in the marketplace. Then, go on a little reconnaissance mission and find out everything you can about that competitor(s). What strategies are they using to drive more traffic and convert more sales on their site(s)? Are they offering deals or special promotions? Do they have easier-to-find product/service information? Do they have client testimonials endorsing their product/services?

Take what you’ve learned from your reconnaissance mission and devise your own custom plan for converting more visitors on your website.

Think Like Your Customers

If you were a customer on your website, would you know how to get around and find what you’re looking for? In order to properly optimize your website for conversions, you have to think like your customers. What information are they looking for when determining what product to buy? Does your website load quickly (you don’t want to deter them away with a slow website?) Is there easy access to contact information? Are there special offers available on the website that they can capitalize on (remember people love a good deal!)?

Produce Valuable Web Content

Conversions rely heavily on the quality of the content on your website, just as a successful SEO campaign does. The content on your website should communicate your brand and your service/product options effectively in a clear and concise manner. Your web content needs to focus on conversions by explaining the gamut of benefits that your product/service offers, and should include a strong call-to-action that will prompt your visitors to convert.

Google has made it even easier for website owners to improve their conversion optimization pitch by introducing Content Experiments as part of their Google Analytics program. In Content experiments, website owners can split test different landing page variations with separate content in an effort to analyze and determine which web page is more effectively for driving conversions.

Offer Special Promotions

Discounts, By One Get Ones, Free Shipping, Coupon Codes, and Free eBooks are all effective methods that help entice website users to convert. Offering these types of promotion gives your visitors the psychological advantage of getting a deal on their purchase and increases the likelihood that they will actually make that purchase.

It is important to note that most offers have short-term benefits for conversions and constantly need to be improved upon to help retain established customers.

Be Trustworthy

The final website conversion rate optimization strategy I’ll discuss is simply being trustworthy to visitors. Be transparent with your site visitors. Have clearly marked contact information so it’s easy for customers to find. Offer links to your social media pages so users can get the scoop on your company from actual customers.

If your website collects data, have a clear-cut Privacy Policy that states what their information will be used for. Have Shipping and Returns Policies. If your website requires, install a SSL certificate so website visitors know your website connection is encrypted and secure.

Each of these simple strategies can greatly improve the conversion rate on your website so that you’re getting the most out of your search engine marketing investment.

 

Make People Feel a Part of the Experience

The ascent of online networking has permitted and enabled ordinary shoppers to talk for the benefit of brands and convey a brand’s message considerably more viably than the brand itself. We definitely know, that client driven substance can be a worthwhile speculation for web-based social networking technique, yet how to create it? Dannijo, a gems brand, knows precisely the mystery. Furthermore, that is to make individuals feel a piece of the experience.

Danielle and Jodie Snyder, the organization’s originators, made an extraordinary retail space. A showroom of the brand’s gems that consolidates a bistro, establishments, and host talks frequently contacting surprising but then brand-related subjects like wellbeing, wellness yet in addition sisterhood and generosity. A key component of that space, however, is a devoted selfie corner for individuals to take photographs of themselves. It empowers your buyer to take part in the experience, includes another measurement, and makes it increasingly powerful. It’s a route for individuals to turn out to be a piece of the experience and offer the involvement in others,” state Snyder.

Dannijo is a style brand that stays at the cutting edge of the internet based life/advanced development. By causing their clients to be a piece of the brand’s image – truly and allegorically – Snyder team ENGAGE their crowd into a valid discourse that produces a ton of energy and advanced associations. Also, they do it well, as brand’s unmistakable program of fans incorporates such names as Beyoncé, Lupita N’Yongo, Zosia Mamet, and Sarah Jessica Parker.

Listen and Create a Relevant Context

Today, to sell a couple of shoes it isn’t sufficient to tell individuals “hello, I sell shoes” summarizing JR little, a writer of “Listening Brands – How Data is Rewriting the Rules of Branding”. You have to tell individuals a convincing/important anecdote about these shoes that they will comprehend and interface with. JR Little brings up that online networking has changed the manner in which individuals meet and associate with brands. My running shoe is the most reasonable however that is not so much how we cooperate with brands any longer – he says – We see them in Instagram posts, or we see them in our companions’ Facebook pictures. Along these lines, there’s a smidgen of a change there in that we’re communicating and meeting brands in social situations and not really at the shopping center in a class setting”.

Online life has made another brand classification – a listening brand. So as to remain associated and speak with your crowd through online life (where the communications really occur), you have to tune in and comprehend what they care about, comprehend their life setting. Furthermore, at exactly that point you can go through this setting to bring your image message through social discussions.

Look how a capable listening brand Adidas is. The pictures Adidas U.S. post on Instagram raise a various scope of themes from same-sex connections, skateboarding, up to the International Woman’s Day – significant for their open but then not really so firmly identified with the center item they give – shoes. Over an image praising the International Woman’s Day with an intense proclamation “When uncommon is you’re normal, it merits commending”, a devoted hashtag #hereto make and a challenge for the adherents to grab their eye and enhance further social discussions. Simple to relate to, would it say it isn’t?

Feature Your Values

 Stories are not simply promotions. They are not attempts to sell something. A great brand story sells a brand without letting the crowd acknowledge they get it. This sort of story makes a brand understanding by conveying its qualities and convictions as opposed to pushing its items. Bird, the magnificence goliath, aced this exercise flawlessly. They made an instructive crusade to tell every one of the ladies “You’re More Beautiful than You Think”.

 

Pigeon enrolled seven ladies of various ages and foundations and worked together with a FBI-prepared criminological craftsman Gil Zamora to make two kinds of composite portrayals of the women. First – in view of their own portrayals, and second – in view of other ladies’ depictions. As you may associate, the two coming about drawings of every lady vary essentially as ladies will in general observe themselves with significantly more basic and brutal eyes than they are really observed by the others.

In spite of the conspicuous business aims behind this crusade, Dove’s message expected to instruct and break with what standard female-focused on advertisements consider as “excellence”. They focused on brand’s qualities and convictions – they sold the item yet the perspective, a lifestyle that ladies should join and pursue.

Soon after the discharge, the Dove’s powerful video has been seen an amazing 6.5 multiple times on the brand’s YouTube channel. Be that as it may, what is considerably all the more striking here is the way that Dove name doesn’t show up not a solitary time during the entire motion picture!

Accuse Snap visit. In 2013, the upstart informal organization appeared Stories–vertical, vaporous slideshows made of a blend of pics and recordings shot by clients through the span of a day. Snap visit’s high scholar clients cherished the configuration, however the remainder of the web based life universe took little notice . . . in any event, not from the start.

However, at that point Stories were replicated by Facebook and acquainted with an a lot more extensive crowd on Instagram in 2016. Facebook itself, just as its informing stages WhatsApp and Facebook Messenger, turned out Stories in 2017.

Presently, a large number of markers point to an amazing end: Stories are discreetly eating the social world, essentially changing how we share and devour content via web-based networking media. For organizations that depend via web-based networking media to arrive at their clients, this presents fresh out of the plastic new chances—and some genuine difficulties.

 

Over to You:

To recount to a brand story that works is to think about the message you send as much as about the item you sell. A decent story makes individuals incorporate an item with their lives without letting them understand that. In the advanced domain, it intends to 1. Listen 2. Get, 3. Draw in, 4. Work together, 5. Instruct, 6. Convey and 7. Interface.

Everyone in the world is troubled by the problem of waking up overnight and not sleeping. Stress at the workplace, being intimately involved in technical work – are among the main causes of Insomnia. So, get rid of this problem in a smart way. Lack of sleep can lead to physical fatigue and irritability, which can have a bad effect on performance. Lack of sleep can lead to diabetes, High Blood pressure, heart disease and even death from a heart attack.

If you are troubled by the problem of not getting sound and deep sleep, then try these tips for insomnia treatment:


1. Eat dinner early

Sleep experts and medical researchers often insist that dinner should take place 1.5 or two hours before going to bed, otherwise indigestion may occur which is the main cause of insomnia. This can help you with trouble sleeping.


2. Change Your Bed

An uncomfortable mattress can ruin your sleep, forcing you to wake up overnight and change sides. This can cause long-term damage to muscle tension, nerve compression, body pain, and anatomical changes. Much research has been done with mattress manufacturers to develop the structural design of mattresses.


3. Sleeping place

You must make sure that your sleeping place (bed) does not have work-related items, mobile or other recreational items. Ensure a particular place as a ‘comfort zone’ and place such things in that place, which will help you in restful sleep. For this, scented candles, concentrating music, constant sounds like raindrops will provide the necessary peace of mind to you, allowing you to get restful sleep.

4. Exercise daily
Exercise has a key role in quality sleep.
It can expand the duration and nature of sleep by boosting the generation of serotonin in the brain and reducing the amount of cortisol (stress hormone). Hence, it helps to get rid of trouble sleeping.


5. Avoid Naps During the Day
Because of poor sleep at night, people with insomnia will, in general, be sleepy during the day. This regularly prompts daytime napping.
A few investigations have indicated that normal, long (two hours or more) and late naps may cause poor night-time sleep quality and even sleep deprivation. Avoiding day naps can help you with trouble sleeping.


6. Listen to Relaxing Music
Music can essentially improve the nature of sleep. It relaxes our mind and reduces the degree of stress. It can also help you with trouble sleeping and improves the serious sleep problems like insomnia.

7. Try Aromatherapy
Aromatherapy is based on applying essential oils and using aromatic materials. It helps in improving psychological fitness and relaxes our mind.
Lavender and damask rose are popular and effective scents. These help in improving sleep quality.

8. Limit Caffeine
Caffeine is used to keep us awake. It fights with fatigue and sleep. You might also drink coffee during exams that keep you awake. Product like coffee contains a large amount of caffeine.
It is recommended to drink coffee at least 6 hours before going to bed.

9. Adjust Your Sleep Position
Sleep position is the main factor of good sleep. Quality sleep relies on the sleeping position. There are 3 sleeping positions: back, side and stomach. It is studied that back sleepers get quality sleep than others.
But an investigation of 16 persons was done who were unable to sleep. The result was that they were back sleepers.
So, sleep position can be different for everyone.

10. Read Something
Reading a book can also help you get quality sleep. You may have noticed that children get to sleep after listening to a story or poem.
Reading a book doesn’t mean that you read from an e-book, you need to read only a physical book. This also helps you get rid of trouble sleeping.


I hope you will like some of the important tips to improve sleep quality, insomnia treatment and help you with trouble sleeping.

 

As job descriptions go, ‘digital nomad’ has to be one of the coolest sounding there is. And indeed, being a digital nomad certainly is very cool and has a ton of amazing advantages when compared to ‘normal’ jobs.

To be more accurate though, the term isn’t so much a job title as it is a lifestyle choice that refers specifically to the way in which someone works. A digital nomad can in fact do any job as long as it’s online and as long as it’s ‘remote’. A digital nomad is someone who doesn’t need an office then and who is ‘untethered’ from any one physical location. As long as they have a laptop and an internet connection, they can work from pretty much anywhere in the world.

These then are people who upload photos to Facebook of themselves sitting on a deckchair with a beer alongside the caption “another busy day in the office!”. In other words, they’re the people who everyone else loathes… and definitely envies.

Why Become a Digital Nomad?

These days, an increasing number of jobs don’t require any physical presence. If you work mostly on a computer, then chances are that you can do your job just as well from the Maldives as you can from your office. These jobs include writers, accountants, consultants, lawyers, proofreaders, editors – even managers in some circumstances. Being self-employed makes this even easier but you don’t have to be self-employed by any means as long as the organization you work for is forward thinking and happy to have a ‘decentralized’ approach. WordPress is a famous example of a company with an entirely decentralized employment, with team members in almost every country.

Often, becoming a digital nomad will require you to make a few changes to your routine and your workflow. Once you’ve done that though, it’s surprisingly easy to adapt and the rewards are huge.

The most obvious reward of course is the simple fact that you don’t have to work in an office. This means no suit/uniform, no boss breathing over your shoulder, no grey cubicles and no commute. Commuting to work can sometimes take up 1-2 hours of your day. Hours where you’re certainly not relaxing or having fun but you’re not being paid either! The same goes for your lunch break.

Simply by working from home you would save yourself 2-3 hours a day which you could use to pursue hobbies, go to the gym and generally be happier and freer. But the fact that you can be anywhere you want to while you’re working means that you can be much more ambitious than that. You can work when you want and where you want, so why not work in the New York bar in Tokyo while watching the locals come and go? Why not sit on a beach in Croatia and watch the turtles pass you by? Then, in the evening, you can go and sample amazing food, explore the surroundings and generally live a life of adventure.

Being a digital nomad is essentially a lifestyle choice that brings you as close as possible to being completely free. This then lets you see the world and meet amazing people and generally means an escape from the rat race.

The Challenges

That isn’t to say that being a digital nomad is easy however. And neither is it for everyone – not by a long shot. In fact, being a digital nomad can be incredibly hard at times and you will definitely get out of it what you put in.

To help prepare you for the potential rigors of this lifestyle, let’s take a look at some of the challenges that come from being a digital nomad. We’ll split these into ‘work challenges’ and ‘lifestyle challenges’.

Work Challenges

One of the biggest challenges for digital nomads is the struggle of balancing their work life and their free time. If you’re travelling then you will have high outgoings, so to afford that you need to make sure you’re generating a big profit.

In some cases, this can result in a situation where you’re sitting in a café at 12am still typing while the night life is thriving all around you. Being in a foreign country is only an amazing experience if you can actually spend some time looking around. The other scenario is that you spend too much time exploring and struggle to make enough profit. This can result in being stuck in a foreign country sans funding. As you can imagine, this is also less than ideal. If you are going to succeed as a digital nomad then, you need to make sure you have a working business model first that is reliably generating income without taking up all of your free time. Passive income is preferable, though not necessarily required.

Another reason that passive income is preferable when possible, is the time difference. This is another challenge you’ll face as a digital nomad and especially if you are working for an employer. Time differences when travelling abroad mean that you can struggle to arrange online meetings with your clients and business partners and they can mean you end up working late hours. If part of your job is taking calls, then you can have your work number forwarded to your mobile phone but this can still mean answering business calls at 3am.

Of course one of the biggest challenges with working online while travelling though is the quest for WiFi. And not just WiFi but power sockets as well. It’s not unusual as a digital nomad to find yourself desperately searching around for a place to plug in your laptop or for a café that offers free WiFi. Some areas are great for this but others are less so. And sometimes it’s the places without the WiFi that you would really rather be…

Lifestyle Challenges

The other kinds of challenges you’ll face as a digital nomad are the lifestyle challenges. These are all the things you would normally face when on holiday only much worse because you’ll be out there for months or even years. These include things like loneliness – which is a real problem when travelling all on your own – missing your creature comforts, fitting your whole life into a single bag, trying to find places to wash your clothes, being unable to save any money and being trapped in a foreign country unable to speak the language when you get ill or have your bag stolen.

This isn’t to put you off of the idea of being a digital nomad – rather it’s just to make sure that you are completely aware of the challenges going in. Bloggers will often post pictures of them typing on their computers with huge waterfalls behind them. Rarely do they post pictures of themselves lugging huge backpacks around rough neighborhoods in the middle of the night trying to find a coffee and some WiFi…

Is it For You?

So is being a digital nomad for you? That all depends on your general disposition. If you’re someone who is happy spending time on their own, who wants to see the world and who is okay being away from their creature comforts, then this is one of the most rewarding experiences you can possibly have. And now is the only time in the history of mankind that it’s possible. That’s pretty amazing.

What also helps is to already have a successful online business model and to generally be a disciplined ‘self-starter’ who can work without a rigid structure to guide them.

You might also choose to be a digital nomad if you consider yourself someone who is ‘psychologically unemployable’. In other words, if the idea of coming to the same office every single day for the rest of your life is enough to drive you completely mad, then you should definitely think about breaking free and travelling the world.

Remember though: if you do try being a digital nomad and you find that it’s too much of a challenge, then you can always just come home. That’s the great thing about this, you’re free to do whatever you want!

How to Become a Digital Nomad

If you’ve made it this far and you’re still excited at the prospect of working online while travelling the world, then it sounds like you’ve got what it takes. The next question is: how do you become a digital nomad?

The first step is to decide how you’re going to keep earning. You can ask your current boss whether it’s possible for you to work entirely remotely if you like where you’re working currently and if that doesn’t work then you can always try applying to more flexible jobs. If you find that your employers are resistant at first, then you can try gradually warming them up to the idea by taking longer and longer breaks and working while you’re away.

More often though, being a digital nomad means working for yourself and ‘unjobbing’. This means having money without having a job. Sounds good doesn’t it?

So what are your unjobbing options? Here are some ways you can earn money entirely online that are suitable for remote working:

  • Being a copywriter for websites and online businesses
  • Being a digital marketer
  • Being an affiliate marketer
  • Running a monetized blog
  • Monetizing a YouTube account
  • Selling a digital product such as an eBook or an app
  • Offering consultation
  • Day trading
  • Professional online gambling
  • Web design
  • Graphic design
  • Photography

There are many more besides these but of course you don’t have to limit yourself to just one. Often it’s possible to combine multiple revenue streams and thus to become far more resilient to losing clients etc.

The best forms of income for the digital nomad are passive forms. These are the kinds that generate money while you’re asleep – such as selling digital products or running a website. While you still need to put time in, these are great because they don’t involve ‘trading’ your time for money. You can find plenty of information on all these topics by just browsing the web. Decide which business model appeals to you most and then start reading up.

If you’re currently employed and you want to gain your financial independence, then you can start out by earning money in the evenings or at the weekends. You only need to leave your job once you start making enough money to support yourself. By using this process to wean yourself off, you remove the risk and fear of simply handing in your notice and praying you figure out a way to earn money.

What You’ll Need

If you do decide to embrace the digital nomad lifestyle and you successfully ditch your day job, there are a few things that can help to make your transition that much easier. Here are just a few:

  • A microfiber towel – These are towels that fold flat and dry almost instantly. They’re perfect for travelling and are an absolute must.
  • A small laptop – Great options include Windows 8.1 tablets (with a Bluetooth keyboard and mouse) or perhaps a MacBook Air or ChromeBook.
  • A dongle – Various dongles can help you to get online from any remote location. Often they’re free but with the caveat that you have to watch ads etc.
  • The 4 Hour Workweek – This is the book that practically invented lifestyle design and it’s an absolute must-read if you’re at all interested in this subject. You should also read Vagabonding.
  • Skype – And Vonage for making international calls.
  • Google Docs – The cloud becomes a serious asset for remote workers and Google Docs is one of the best implementations of that.
  • Google Drive/OneDrive/DropBox – Likewise, some kind of cloud storage is also a must.
  • iTranslate – Rarely will a translation app ever be so vital to your lifestyle.
  • Eyemask and earbuds – Just trust me on this one!

The Third Way

If you don’t feel ready to commit to the digital nomad lifestyle but still want your freedom, if you love hot baths too much but can’t stand another day in the office, then there is a third option.

Being a digital nomad is only one example of ‘lifestyle design’. Lifestyle design simply means using modern tools and resources in order to create the lifestyle you want. For some people that means a life of travel and adventure – for others it means staying in bed and eating pop-tarts. The point is that it’s up to you. You are not beholden to anyone and life was meant to be lived.

If you don’t feel like spending weeks abroad then why not work from a local coffee shop instead? Or why not work from different scenic spots in your home town? You could meet your friends on their lunch breaks and when you felt like it you could visit other countries for a few days or a few weeks without having to ask anyone for permission. Or maybe you’d just choose to stay at home with your kids a little more? You could wear what you want, work out as much as you need and generally live whatever kind of life you want.

Being a digital nomad is certainly not for everyone. But lifestyle design truly is and when you discover it, everything changes.

What’s in it for you?

Get Exposure: Gain access to a fresh batch of audience which could be just the traffic you’ve been waiting for.

Guest posting on blogs is a fantastic way to build brand recognition, establish yourself as a credible expert in your field, and drive traffic to your website. Plus it makes Google happy by giving you some extra SEO-juice from those inbound links. The only problem is we need to find those website which are accepting guest posts.

So I decided to provide a good , decent list of websites to those who are looking for High DA PA Guest Blogging / Post Site List.

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Having a user-friendly site is a must for making money with your blog or website.

How many times have you left a site or closed an app because they weren’t user-friendly?

If a website isn’t easy to use and you can’t find what you’re looking for quickly, chances are you’re gonna hit the back button.

Frustrating, isn’t it?
Well, it’s even more frustrating for the site owner.

Why?

Because they are losing money every time you hit that back button.

Loss of traffic means loss of potential revenue.

No sane business owner wants that.

That’s why companies conduct what’s known as “Usability Testing.”

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Are you a personal trainer who’s tired of relying on referrals and your network to win new business?

‘Do you get very few inquiries from your website, and wish that your website would help you attract new clients?

If you can’t, or it hasn’t brought you any, it’s time to look into building a consulting website that attracts and develops new business.

If you’re like 81.8% of consultancies that lists developing and attracting new business as your top business challenge, then you’re better off getting your website to help shoulder the load.

Converting consulting leads into clients is no cakewalk — and that’s why you should use your website to help.

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