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No matter how well you have planned your search engine marketing strategies and implemented it as rightfully as you have planned it, you will never know how well it will result after running the strategies. There is no guarantee on getting good performance when you do your SEM methods but being patient on its implementation and persevere on doing it right, may just give the better performance in the long run.

With SEM you can effectively target potential customers when they do efforts to search for products they need or look for solutions to problems they have. The key is you have to rightfully provide solutions to their concerns and doing research on your potential customers will be a key to your success.

Making your SEM efforts efficient, you will reap the benefits in the end because your targeted customers will likely make acquisitions of products you offer. Because the customers search for you, making the search process more targeted, with the right keywords or with the right ad placements will make your SEM more efficient.

But if your competition is taking more share of the business you may be less efficient in your efforts and you may need some improvements in the process. A marketing tool may be needed or a search engine web expert may be employed help you analyze on what is wrong with your strategies and make improvements after a thorough evaluation.

Making your website visible to your potential customers is also one thing to focus on in your SEM strategies. By making targeted traffic marketing efforts you will have good chances of being seen, by way of ads of good copies or by better image placements or placements made on the most relevant sites in the internet.

Your site needs a good web visibility to get a good share of the market and doing the right SEM methods will give you the visibility and web presence that can be maintained as long as effective strategies are done. You can consult marketing companies that have marketing experiences on this aspect, to help you in these search engines marketing efforts.

You may implement organic search engine marketing methods but always make sure that you only implement white hat SEO strategies. As an efficient marketer and only using SEO marketing campaigns of the highest quality you have to only implement white hat techniques.

Implementation of the strategies mentioned can surely bring efficiency to your SEM efforts and bring you the success for your online business. Since this is greatly desired, you can include social media marketing efforts because of the popularity of this medium, and its great potential to bring success to you.

Source by Jason Nyback

In this article we are providing tips to market your website which can be done by anyone except for point 1 for which you need to have technical knowledge and for point 2 you should have flair for writing. These tips are which we have learned in our four years of practice are no ‘get quick rich’ kind of tips, it will take some time for your site to rank high. Believe us if someone providing SEO Services says ‘they can rank your website high for keywords immediately’, you should look at them with suspicious eye, either they might be employing black hat SEO or they are plainly lying. To get the optimal results you need to follow all these steps and also allocate ample time of yours for monitoring and analyzing.

Search Engine Marketing is to market your website so that it’s visible to both people and search engines. You can take the following points as inputs when marketing the websites.

1. Make sure your website is SEO optimized so that search engines can crawl better. The most important in SEO optimizing your websites is including keywords in URLs and descriptive meta tags. For more info please read our article on Website Optimization. No matter how much Search Engine Marketing (SEM) you do if you don’t follow this step it may not give you the results.

2. Write articles on your websites related topics and publish them on article websites listed below and make sure you filled the author column and point it back to your websites. Remember don’t to try to post the same article in many websites as search engines will easily detect them and they won’t count them as links.

3. Create classified ads in the website explaining your products and services. There are many free classified providers in your country, choose at least few which are popular in your country.

4. Become a expert for the topics in your website and write some new and unique content in your website. We know its not easy but by constantly checking what is happening in your field and reading the appropriate magazines and websites you can try to become one. But please don’t copy the content if you think you can’t write fresh on the same topic, just summarize the important points in the article and remember fresh content is the key for ranking high on search engines. Search engines easily detect duplicate content.

5. Have a content management systems instead of plain old HTML website, CMS will help you to create ‘content’ on fly which is the most important for your website to rank high. Also CMS gives visitor the ability to discuss, comment and rate on your products, services or content.

6. If your website gets lot of traffic from search engines, install Analytics software such as Google Analytics or Piwik or some other software, see how are you faring for keywords for the following; average time spent on site, number of actions performed by the visitors and bounce rate. These gives you lot of inputs on whether people visiting on your site are getting the information they need based on the keywords.

7. Remember SEO & Search Engine Marketing (SEM) takes time and lot of patience and lot of your time. And you should be constantly monitoring the analytics and finding where you are not performing and where you are performing.

8. After all this you will be seeing results, and search engines will trust your websites but wait a minute you need to constantly be doing all the above mentioned steps so as to keep the trust.

Source by Ismail Shaik

One of the keys to proper internal Search Engine Optimization and SEO marketing is placing your location within your website in text. Many clients that I have worked with were lacking in the placement of their local or geographical area. The location (address, city and state) should be in your footer and on some of the pages themselves.

html page titles – Local Geographical Targeting

When Search Engine Optimizing a website, having unique page titles is a must and including your local information and geographical area will not only get you a higher ranking, it will give you more targeted visitors – meaning the customers you want and can service. If you are a landscaping company in Akron, Ohio – do you need web traffic from Miami Florida? You wouldn’t get that traffic anyway. The point is if you only title your pages and write content without location, it will be much harder to rank high on Google because you are basically competing with every company in your industry for your terms and it will be huge luck to get a strong listing on keywords alone.

Local Results and Listings on Google and Directories

Google is smart, but help them out by telling them where you are within your website. A contact page is a great example. Most sites have a contact page, but many are not search engine optimized for local traffic. The main reason I see is sites will just have a form for leads and an email – maybe a phone number. These forms are fine but for great Local SEO listing, text out your whole address in there. This is not only important for local or geographical search engine marketing for customers. What if a company wants to know where you are located so they can align with you or have a business proposal. You will also get listed in many more directories by having your address in text (not just in an image) – which I see a lot also.

If you want to compete for keywords and beat your competitors in Google and other search engines, use your location words smartly. Street, city for maps and local directory listing as well as just good and intelligent search engine optimization and SEO Marketing.

Local SEO Strategy Writing

Practice a few sentences and you will see what I mean. If you are a Landscaping Company in Lansing Michigan. Put in Prestige Landscaping, Lansing Michigan – A Lansing Lawn maintenance Company. Reads like good search engine optimization? It is! there is less competition on search results for “Detroit Printing Company” vs. “Printing Company. Use that same strategy if doing pay per click programs and paying for keywords. Optimize and SEO for Local Search Results and better geographical terms. You’ll see a difference!

Hope this Helps! Contact Nick Hunter at Nick’s SEO World for any help you need.

Source by Nick Hunter

Search engine optimization takes forever sometimes. It can take weeks or even months for optimization results to finally show up in Google searches. This is why many people are turning to pay per click search engine marketing.

Pay per click search engine marketing, or PPC, is the method of paying for search result placement. If you do a search in Google for practically any keyword, you will see “sponsor” ads listed both on top and on the right side of the search result pages. These sponsor ads are from those do pay per click search engine marketing.

Pay per click search engine marketing is great for those who don’t have time to market their website in other ways. Instead of going through all the trouble of optimizing, webmasters can simply “buy” the position. As simple as pay per click search engine marketing is, it may or may not turn out to be a sound investment.

This is because the placement of sponsor ads is determined by bids. Whomever offers the most amount of money per click gets the best placement position. If Google or an affiliate website has to choose between one sponsor that will earn them $1 per click or another that will earn them $0.50 per click, which one would end up being displayed the most?

This is why it’s important to have a good strategy with pay per click search engine marketing. For starters, you need to take notice of your conversion rate. Do you make one sale on your website per 100 visitors? How much are you earning for that one sale? How much money can you afford to pay per click and still end up making a profit from that 1%?

Thankfully, you’ll be allowed to monitor your pay per click search engine marketing campaign. Google AdWords, for instance, will not only allow you to monitor your campaign, but will allow you to pause it anytime as well. You will also be allowed to place a limit on how much you’re willing to pay each day for your marketing. If you have a $20 a day limit, then as soon as your clicks amount to $20, your campaign will automatically stop for the day.

You can increase your chances of succeeding with pay per click search engine marketing if you create your ad the right way. The title of your ad should contain the main keyword that you’re trying to promote. The title and ad both need to be specific and not broad. You want to narrow the keyword down to ensure that your traffic truly is targeted.

If you’re trying to sell weight loss pills for instance, make sure you specifically mention weight loss pills in your ad. If your ad is too general, then someone who is looking for information about losing weight through exercising will click on your site. If they have no interest in what you’re trying to sell, then they’ll leave your site within a few seconds. You still have to pay for that useless click.

Pay per click search engine marketing can be very profitable if you do it right. Just as long as you create a catchy ad that is specifically relevant to your website, monitor your campaign and traffic, and make sure you don’t go over your budget, you can achieve a lot of success with pay per click search engine marketing.

Source by Matthew Henderson

Every website owner wants their website to rank well on the likes Google, Yahoo and Bing. Search Engine Optimization (SEO) is basically the things you can do to your website to push it up the search engine rankings.

If you want your website to appear at the top or near the top of the search results, you need to do certain things that keep the search engines happy. When you tell the internet what your business is about, the search engines will then point visitors to your website that they think will benefit from what you offer.

What Type Of Content Ranks Best?

Ask any SEO expert what type of content ranks best in today's search engines and the answer is always be the same. Google wants one thing, and that is quality content.

Google wants to deliver its users with the best possible results.There are two main things that it looks at to identify if content is good quality.

1. Engagement

How interesting is your content? Are people really reading the whole article or are they pushing the back button the moment they see it? This is the way that Google measures engagement. They want to know how long people are staying around to read your content. If they stay around for several minutes, they know you are providing value.

This is what's called your Bounce Rate. A lower bounce rate can help rankings. If users generally click back, and your website has persistently high bounce rates, this can affect your website rankings in Google.

2. Backlinks

The second thing that Google, Yahoo, Bing, etc, look at is linking behavior. The search engines know that people link to content material they consider valuable. Content that is regarded useful or interesting more often than not is shared by users. Content that is considered worthless doesn't get shared.

Write Content For Users Not Search Engines

If you produce your website content just so that it can get high rankings, you can get caught up stuffing your content with too many keywords. This then becomes unreadable to the human eye. These type of underhand SEO tactics rarely work and even if they do, the result is only short-term. The search engines will spot this an ignore your website.

Useful content leads to happy users and a low bounce rate, happy users link back and share the content, which leads to more traffic, which leads to better rankings in Google.

Source by Jon Allo

If you have an online business of your own and you wish to be able to generate a constant amount of high quality website visitors to your site that will provide you with a high conversion rate, then one of the best marketing and advertising methods for you is simply to get your website appearing highly in the major search engines. Even though your search engine results will not be immediate like can be seen through the use of other marketing solutions, search engine marketing lasts for a much longer time and provides highly targeted visitors to you consistently.

Getting your website listed in the search engines online gives you the potential to receive significantly better results than through mostly any other marketing solutions that are available. Your listings in the search engines will not just provide you with targeted traffic though, but it will also increase the value of your domain! The results you can receive by reaching even the first page of a major search engines can provide you with much better results than you usually see through other marketing solutions such as by submitting press releases, newspaper ads, banner ads, email campaigns, even newsletter marketing.

There are numerous places available online that allow you to submit your website to search engines. What many people do not know though is that these submission systems do not have to be used in order for your website to appear in search engine results. That’s right!…Don’t be too shocked now…With social networking and other marketing solutions available to you, it is getting easier to get listed in the major search engines. What do I mean by this? Well, if you utilize marketing solutions such as social networking or article marketing you can get your website associated with some other highly popular websites and by doing so your website will actually get indexed into the search engines when the search engine indexes the highly popular sites and follow your link when they do it! Doing this, you not only generate highly targeted website visitors through the search engines, but also directly from the social network marketing sites too, and it doesn’t even have to cost you anything to perform social network marketing! Do you now see the potential for you to see drastic increases of traffic if you choose to utilize social network marketing or article marketing to help your website get listed in and climb the search engine rankings?

Because of this relatively easy search engine submission you should be aware of such businesses that promise automatic submission of your website or websites for a hefty fee because you can just be wasting your hard earned money.

If social network marketing, article marketing, and other methods of getting your site associated with highly popular websites is not for you though then you can easily manually submit your website to the search engines. However, without optimizing your website and getting appropriate links heading to your website from other sites you will not usually be able to get very good rankings and thus, not very good traffic as a result.

Before you attempt to perform your chosen marketing solutions for your website so you can start generating highly targeted website visitors you absolutely must ensure that your website is complete and in a state that you yourself would appreciate if you were searching the Internet and visited the site. You will want to ensure that it is designed well, is keyword rich, and has appealing graphics and pictures that appear smoothly within your relevant content.

I touched on this very lightly earlier but the search engine optimization of your website will help it climb through the rankings to get to the top of the results. I am not covering it specifically in this article but it is definitely something you will want to find out about because of its importance. My eCourse that you can learn about at the end of this article actually includes an entire section on search engine optimization if you are interested in learning about it.

One very important thing to remember regarding your website marketing solutions is to include a sitemap of your site because it will make it easy for the search engine crawlers to be able to index your website and all associated pages within it. Your sitemap can direct the search engine robots around your site and can let it know which folders it should and should not index. This is a way to prevent specific folders that you don’t want public from appearing in search engine results while at the same time allowing ones that you do want to be seen by the general public. Without using a sitemap nowadays you are pretty much blowing all potential you have to achieve consistently high results in the search engines to help you get those highly targeted website visitors that you need so I highly recommend you add one to your website.

If you enjoyed this article and are interested in website marketing and/or small business marketing then you will love my new free report that will show you The Exact Business Marketing And Website Marketing Strategies That Will Allow Your Business To Achieve True Long Term Success. You will also be able to learn about his marketing eCourse that will help you market your website or business more effectively.

Grab your copy by following the link below:


Source by Mark Garland

Some visitors will visit your site, because you wisely listed it on your business card, or added it to your e-mail signature, but majority of your visitors will come from search engines.

If you want people to find your personal home page when they search on your name, and for whatever reason your site is not showing up in the results of the most popular search engines, then at worst you will be a little less famous and a little more disappointed.

But, it is much more serious if you are responsible for maximizing the number of prospective customers who visit your company’s website, so that they can purchase items online from your company’s catalog. If for some reason the search engines are displaying your competitors’ sites ahead of your company’s, then it could mean the difference between your company making or losing money, and your being promoted to a corner office or demoted to a street corner.

The tremendous popularity of search engines among Internet users, is the primary reason why commercial firms – especially those whose revenue is primarily or exclusively derived from online sales – are willing to invest significant resources in fine tuning their websites to get the best rankings within search engine listings. This practice, and now profession, of “search engine optimization” (SEO), is a critical component of online marketing.

How Search Engine Works

There are hundreds of factors that are involved when search engines rank websites in an organic search. Amazingly enough, they can analyze billions of pieces of data in as fast as 0.5 seconds! The actions you take to optimize your site will have a direct effect on your SEO ranking. Components such as H1 tags, the words used in your website meta description, content and keyword density, permalinks, and backlinks are some of many things that you can leverage to boost your ranking.

H1 Tags: These are the larger headers you use to title your content. For example, the H1 for this article would be the title, ‘The Basics of Search Engine Optimization’. This article page may surface on the Google search results when someone searches for keywords that are present in the H1 tag like ‘SEO’ and Basics of SEO’. Make sure your H1 tags are relevant to the keywords you want to be showing up for.

Keyword Density: This is the amount of times that the keyword your audience is searching for appear on your website. Make sure to mention your keywords, not only in your H1 tags, but also in the body of your content. While you want to include your keywords often, don’t over saturate your content. Remember, Google will also consider the use of synonymous keywords.

First, develop a list of all the phrases that you can think of that people might use to find your site – succinct phrases that best describe your business. Then hone that list down to the two dozen most likely phrases. If you have difficulty creating a list of keywords, then take a look at Wordtracker, which is designed to help you optimize your keyword list. At this time, they offer a free trial.

These keywords can and should be located in the text of each page, which is visible to someone viewing the page in a Web browser. In addition, the keywords can be placed in the headings, subheadings, images’ captions, images’ alternative text attributes (<img alt=””>), page titles, and anywhere else that they seem appropriate.

Meta Description: This is the description you provide search engines in your <meta> HTML tags. The meta description you use for your website should also include the keywords you want your target audience to search for.

You should bear this in mind when you are wondering why some or all of the search engines appear to be ignoring your new website. It’s simply one needle in a humongous haystack. But don’t give up hope

Permalinks: This refers to permanent URL links that are specific to your website. It is advantageous to include your keywords in these permalinks in order to be considered for higher ranking on Google. For example, if you have a gardening website and want your consumers to find the keywords “lawn products,” it would be optimal for you to have a page with a permalink such as: <a target=”_blank” rel=”nofollow” href=”http://www.gardening.com/lawn-products”>http://www.gardening.com/lawn-products</a>.

Backlinks: This is when other websites link back to yours by providing their viewership with your website URL. For example, if Forbes mentions your business on their website and includes a link for their readers that leads back to your website, this would be considered a backlink. The more of these you have, the better your opportunities are to be higher ranked in your keywords. However, the source of your backlinks also play a factor in ranking. Google values quality and the bigger the source your backlink come from (ie. Forbes, NY Times, .gov addresses etc.) the better chances you have for being ranked higher in your Search Engine Optimization.

Search Engine Optimization on desktop vs mobile: Is your website mobile friendly?

Search engines are constantly evolving and changing their algorithm in order to keep up with the constantly developing new technology. With the rise of the mobile device, more and more individuals are searching on the go. Google has noticed the increased mobile traffic of its users and has rolled out a new addition to their search ranking metrics. If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. However, this will only affect your mobile search rankings. Search rankings from a non-mobile device such as a desktop computer or laptop will not be affected. This is something to keep in mind if you know your specific target market is more likely to search for your keywords on a mobile device (i.e. your product is a mobile app).

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Site Design and Other Factors

While embedding well-targeted keywords within your site is acknowledged to be the most SEO valuable technique, there are other worthwhile elements: smart site design, reciprocal links, and attractive page content. To make your site as welcoming as possible to search engines spiders: organize the pages and links in a logical hierarchy, opt for CSS divs instead of nested tables, use text instead of images for the navigation links (or at least have flawless image alt values), and include a site map (which serves as an index of links to your pages) if the site has more than a dozen pages.

Appropriate reciprocal linking is when two or more sites have links to each other, as a natural result of the surrounding content of each site. This is quite different from – and far more effective than – the so-called “link farms”, which are merely content-free pages that contain nothing but links to the sites of paying clients. Search engine firms caught on to that trick a long time ago. Consequently, paying someone to include links to your site among thousands of others, would not only be a waste of your money, but can get your site quickly penalized in the search results, or even blacklisted entirely.

The best way to entice new visitors to your site, whether they are humans or spiders, is to offer free quality content. This will encourage human visitors to check back frequently to see new content, and also to post links to your site on their own sites and in their blogs. This invariably increases your site’s estimation by search engines. Having fresh content that matches your targeted keywords and phrases will also result in higher rankings by the search engines, because they always examine words within the context of the surrounding material.

Your SEO strategy should be a long term process

Getting placed on the first page of a Google search doesn’t happen overnight. Your SEO strategy needs to be a continuous process. As technology develops, search engines also adapt to these changes by altering their algorithms that define how you website gets ranked. Stay on top of your SEO strategy and make sure that it is up to date.

Your SEO strategy will go a long way for you and your business with the proper maintenance. Not only will you have your current customer base, but you can passively accrue traffic to your website by being present in the top 5 searches for your keywords. Customers will be able to find you and your business easily when looking up relevant information that pertains to your business. A good rule of thumb to keep on top of your SEO strategy is to research the tactics used by your competitors. Google your own keywords and see who places in the top 5 searches then analyze their websites to see how and why they are being placed in the top rankings

Search engine optimization is an increasingly important component of wise website promotion. While an article can only touch upon the major topics within SEO, you likely can see already how important these methods are for improving your site’s standings within search engine rankings, and thus in the eyes of Internet users for whom “Google” is now a verb.

Source by Dr Olusola A Coker Ed.D

You have a business. You’ve built a website for your business. Now, how do you get people to visit said website? For small businesses a website is only the first step to getting your brand online. Next, you need to generate traffic to your website through online marketing.

Here are some tips on how to do that:


As you probably know by now, SEO means Search Engine Optimization. You might be less familiar with SEM, which stands for Search Engine Marketing. Both strategies are about getting your website recognised and ranking on search engines like Google, Bing, or Yahoo.


Search Engine Optimization is all about getting search engine robots to recognise keywords in the text and meta data of your website or blog and match them to search terms that people type into Google or Yahoo. Using these keywords, the search engines will create an index of results that the searcher can choose from. Once you know who your target audience is, you can amend your website text to be listed in the search results easier and more efficiently.


SEM involves promoting your website or blog on directories, forums, blogs, other websites, via email or through online advertising. You can market your website by commenting on blogs or forums with a link to your website, or by putting your business on a web directory with a link to your site. You could also set up a Pay Per Click marketing campaign with the likes of Google to target specific consumers and potential customers.

SEO Tips

  • Write compelling and keyword rich articles and blogs that will bring people to your website.
  • Optimize your website meta-tags and meta-descriptions to include keywords that will be found on search engines.
  • Optimize your website content to be completely original and have natural keyword density.
  • Don’t overload your blogs, articles, or website content with too many keywords, as the Google ‘bots will penalise you.

SEM Tips

  • Get your website and business on as many web directories as you can to boost traffic to your site.
  • Set up an email campaign to people who might need or buy your services/products.
  • Get involved in a blogging community like WordPress or Blogspot to comment on other blogs and create linking opportunities.
  • Create a PPC advertising campaign on Google or Yahoo to get advertising space online and target a larger audience of prospects.

Remember, having a website built isn’t enough; you need to optimize your site to be ranked high on search engines. The higher rankings you get, the more ad space you have, and the more back-links you create will increase traffic and generate viable leads for your business.

Get a professional writer to handle all this for you, it will be far easier and far more professional.

Source by Karen McAleese

I get asked this all the time…how come my site isn’t on the first page of Google? Well, even though I did my part and designed a professional looking website, optimized the pages with the right keywords and phrases in the tags; if you do not have a lot of quality inbound links coming to your site, it will be really difficult to get in the top spot.

What do I mean by quality inbound links? Google interprets a link going to your website as a vote. The more votes you have, the higher your page rank will be and this increases the chances of your site being on the first page of Google for your key phrase.

How can you get more inbound links to your website?

– Submit your site to relevant directories, and lots of them. If you are an intuitive healer, then do a search for holistic or alternative directories and hand submit your site to them. These directories can include the free ones as well as the paid ones.

– When submitting your site to these directories, make sure your key phrase is included in the title of the site, if they ask for it. For example, I make sure my link say “Holistic Web and Graphic Design by Third Eye Studio”, or “Third Eye Studio Healing Arts Web and Graphic Design”, and other versions. Vary the phrase a bit. This will really make a difference in getting you more votes for page rank.

– Exchange links with complimentary websites to yours, and of course, make sure your key phrase is in the link you submit.

– Other ways of promotion are social networking websites like MySpace and Facebook, Meetup.com, blogging and making sure your website link is included in the posts and/or on the sidebar links. Video and Audio podcasts, YouTube…etc.

Source by Heather LaCroix

The purpose of this article is to give people information about search engines, the importance of them. The person reading this article can use this valuable information, for their website, content, business or blogs.

The job of a search engine is to give the user the most specific information possible for what they are looking for on the internet. By the user having this specific information they can get the most value out of their internet search. The user wants very targeted information about what they are looking for and not a list of other topics that are not related to what they want. This article will attempt to give the person viewing it, several popular topics that people are searching for on the internet. The user can make their search more specific by including local names with the topics that are listed. By adding their specific location with the topics listed in the resource area of this article they can find out more information about their particular community they live in as well as within the world, regarding their search.

These valuable tools are also used to categorize information for us. They are used to research various topics of interests. These topics of interests are family, relationships, jobs, health and many others. Using them can give people a more deeper look at various subjects. You can look for different categories within topics also.

Finding information is one of the most important task of a search engine. When the user has found specifically what they are looking for they are very satisfied and usually will return to the search engine for more information. This is because of their beginning impression of the website. The search engine should give the user with the most exact results that they are looking for during their search. When they search for a topic and it returns other results that are not what they are looking for, the user is less likely to return to that particular search engine for future help.

Results online should contain the web pages title, short description of information given and a link to the page. Search engines may contain different types of listings, such as algorithmic, organic, contextual, and sponsored listings.

This tool is very important in that they give us useful information that we can use in our everyday lives. The information is obtained faster than going to the library. It can give us various types of information about popular subjects. By using them we are more knowledgeable concerning various topics, at a faster rate.

The subject of children or kids for instance in search is popular for parents. There are several online children’s websites to provide children with safe and appropriate internet content. When using the search engine the parents have information on hand and at greater speed as compared to going to a local community library and looking for the book there.

Search engines are very important to people online and offline. You can save money by using them and provide help for your self more immediately. The invention of the search engine has assist people to obtaining more efficiently. This product helps businesses to get advertisement and their brand to people at an increased rate compared to traditional advertising. The use of online engines have changed the world for the good, and in some instances save lives through knowledge that is displayed on them.

Source by Christopher W Brown

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