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Want to see how we increased a car dealership’s website traffic by 147%?

Then this case study is for you!

Like quite a few clients of ours, this dealership didn’t come to us with a clean slate. Their rankings were dropping, their keywords were falling off, and their business was hurting.

After a 6 consistent months of hard work, we’ve recovered this site’s organic traffic, bumped many of their keywords up to page 1, and doubled their organic traffic value!

See how we were able to recover them after a Google penalty and turn their traffic around:

Let’s get into it!

Background

This is a car dealership with several locations based out of the UK. They focus on high-end luxury vehicles.

Most of the terms they want to target have search volume on the lower end, but are extremely lucrative.

Their goal was to first get their traffic back, as well as improve their rankings for a few key pages.

Here’s how we did it:

First Things First – The SEO Audit

The first thing we always do when we get a new site is to audit their SEO history.

This client was experiencing a significant drop in rankings due to the Google Core Algorithm Update in May.

This site’s rankings were affected due to having thin and duplicate pages with little-to-no content as well as a high bounce rate.

This type of problem is very common for auto dealers since most pages are typically just showing inventory pages. That also means there is a huge opportunity to win the traffic back!

They had actually started using our link building services ala-carte and saw a bit of traffic returning, then hopped into our managed SEO program a few months later.

Focusing On Improving Existing Pages Rankings & Traffic With Easy Wins

One of the first things we take a look at is improving traffic to existing pages.

It’s common to find that many sites are close to ranking and getting traffic, but they just aren’t in the top positions yet.

For this we run our easy wins analysis and find keywords that the site is ranking for with the following metrics:

  • Positions 4-30 with
  • Keyword Difficulty equal to or less than 30
  • Minimum Cost Per Click .01

That way we can find targetable, valuable keywords and pages that are on the verge of ranking and can easily be improved.

On this site, we found 460 potential targets, mostly on the bottom of page 1 through page 3 with CPC between $0.30 and $2.50.

These terms / URLs were primarily product pages leading to specific cars that are available. The keywords have low difficulty, and we can capitalize on these to quickly increase traffic.

Competitive Gap Analysis

The next thing we do is take a look at keywords that you’re competitors are targeting that you are not yet, and then focus on building out content for these opportunities.

The automotive industry is a bit different in terms of the content gap analysis.

When analyzing the competitive gap in this industry, you’ll often find keywords that are irrelevant and not worth targeting (i.e – specific car models, geo-targeted keywords, etc.)

Most of the top competing sites in this niche are thin on content, which allowed us to target the easy wins and create long blog content around them.

Each month we did a combination of high-quality link building and strategic content.

SEO Results

After targeting this site’s easy win key terms, we’ve bumped many of them to page 1. The top 10 keywords are currently all ranking on page 1:

Here’s an example of their #1 exact match key term that experienced serious movement after the 3 month result period of using our fully managed SEO service.

Takeaway

When this client switched over to our managed SEO service, their organic traffic and traffic value started to consistently increase every month.

We focused on building out quality content on the site and a combination of our link building techniques.

As you can see in the image below, the site’s backlinks, organic keywords, organic traffic, and traffic value are consistently improving as well.

If you’d like some help with your site (even if you’ve had a penalty or dropped in traffic), you might be interested in our Managed SEO program.

A few sound advantages originate from getting a charge out of outside exercises. Numerous individuals today eat less than stellar eating routines or they work extended periods without getting enough exercise.

These sorts of ways of life are the ones prompting more prominent episodes of infections like coronary illness and diabetes.

Carrying on with a more drawn out, more advantageous life implies you discovering approaches to diminish pressure and get a decent exercise at the same time.

Look at these pleasant and sound open air exercises that can assist you with unwinding while at the same time fortifying your body also.

Outside Activities: Just What The Doctor Orders

Remaining in the focal point of a peaceful, excellent backwoods will rapidly assist with diminishing pressure.

Causing an opportunity to go climbing all the time to can permit you to increase more noteworthy cardiovascular wellbeing while likewise fabricating muscle, expanding your stamina and helping your continuance remain up longer.

Beginning with a path that doesn’t present testing zones from the outset is ideal. Working your approach to the harder, more extreme path is useful to the formation of muscle because of their requirements for recuperation time.

Visiting The Rivers And Lakes

Mid-year draws out the child in almost everybody. Heading off to the stream or lake for a day of swimming or tubing is probably the best approach to get advantageous exercise.

The physical effort you spend on swimming will assist with soothing the weights you might be under at your specific employment or home.

Turning out likewise advances mental readiness and mindfulness, so having the option to make sense of the issues pestering you is simpler with the pressure mitigating advantages of outside exercises.

Setting aside the effort to put resources into your great wellbeing is significant. Making the most of your time getting into shape with outside exercises is an incredible method to soothe pressure.

Movement Holidays – Adventure Travel

Does sitting by a pool throughout the day bore the jeans off of you. At that point have a go at something entirely unexpected.

There are postings for movement occasions from everywhere throughout the world. Includes corporate exercises and stag ends of the week.

Tennis

Tennis was positioned as the 6th most well-known game in the UK in 2015 as far as the number of individuals who play in any event once every week.

It followed swimming, games, cycling, football, and golf. The game is mainstream and can be played both outside and inside on a scope of various surfaces.

The fascinating thing about tennis is that the game is strikingly extraordinary relying upon the surface and whether it is played inside or outside.

Indoor tennis is prestigious for being a lot quicker game. The absence of wind and counterfeit surfaces lessen the danger of terrible ricochets so players can be progressively precise. The ricochet stature likewise will, in general, be lower inside so players need to adjust their method.

Outside tennis is all the more testing because there are various conditions to manage. As referenced the breeze can influence both the ricochet and the trip of the ball.

The sun can be an interruption for players as well. The surfaces likewise will, in general, be slower yet with a higher bob. There are likewise changing temperatures to manage and the danger of downpour easing back or postponing play.

Tennis turns into an extraordinary game contingent upon the setting it is played in. Luckily there are offices over the UK so individuals can play both inside and out. With present-day covers, courts can be set up in unquestionably more places with lower costs.

The structures are financially savvy since they needn’t bother with the equivalent broad establishments and footings that perpetual structures require.

Outside courts with adjustable spreads are getting especially famous. At the point when the climate is acceptable, the court can be left to the components so individuals can play in the evolving conditions.

The spread would then be able to be spread out if it begins to rain and when the colder months show up. This permits the pitch to be utilized all the more now and again so players can keep on taking part.

Paddling – Kayaking

Incorporates ocean kayaking, white water kayaking, open kayaking, rowing occasions, retailers, makers, clubs and social orders. Postings for paddling and kayaking

Canyoning

Canyoning is the notable game of investigating caverns and the test of investigation draws in many, yet little dull openings profound underground are not for everybody! The postings incorporate cavers clubs, surrendering gear, cavern preparing in addition to data about buckling around the world.

Climbing

Climbing is essentially utilizing your hands and feet to climb the outside of a lofty article. Rock climbing is the most commonplace type of climbing however there are different sorts, for example, ice climbing and buildering.

Mountaineering is simply utilizing different ascending methods to climb mountains.

Nation Sports

Nation and field sports incorporate chasing, shooting, angling, falconry alongside ferreting and pooch trailing.

We have secured fox chasing, angling and game shooting under different headings however incorporate here chasing with dogs, hound trailing, falconry and ferreting.

Cycling

Numerous recreational exercises are utilizing the bike from visiting and touring to BMX dashing deliberately fabricated tracks. There is likewise mountain biking which essentially includes riding extraordinarily structured bicycles anyplace!

Outrageous Sports

This area of the site contains the extraordinary games which have not as of now been secured under the other fundamental headings.

These incorporate sky plunging, bungee hopping, base bouncing, paragliding and free running (a genuinely new game found in the initial pursue scene of the James Bond film – Casino Royale).

Fishing

Present-day angling is both an amusement and pro game with different shows, rules, and limitations. The postings incorporate fly angling, coarse angling and sports angling alongside data about angling rigging, occasions, and clubs.

Flying and Gliding

From the late 1970s kin have been searching for affordable approaches to fly. This has brought about the structure of an entire wide range of lightweight moderate flying planes. Lightweight planes have been around significantly more and the principal rivalry was quite 1920.

General Information

Incorporate:- Adventure Racing, Insurance, Clubs and Societies, LGBT Outdoor Sporting Activities, Outdoor Adventure Jobs, First Aid, Health and Safety, Navigation, Weather Forecasts

Golf

Golf has all the components required from an open-air action – it gives work out, abilities to ace, the satisfaction in being outside in excellent view alongside the organization of similar individuals.

Rough terrain Motor Sports – Off-Roading, Motocross, and Trial Riding

Going romping is a straightforward term for driving four-wheel-drive vehicles, for example, Landrovers and ATV’s rough terrain.

Drivers set their aptitudes in opposition to a wide range of normal landscape. Motocross utilizes uniquely fabricated cruisers and is quick, messy and regularly hazardous.

Preliminary riding is a non-speed occasion, the thought being to ride a characteristic snag course without contacting the ground.

Kites – Kite Surfing

Kite flying has been rehearsed for over a thousand years and bit by bit throughout the years it became the mainstream recreational movement. Kite Surfing is a quickly developing new game. Numbers developed from around 30 of every 1998 to 200,000 out of 2006.

Your body is the main association between the board and the kite. You need to figure out how to guide the kite and steer the load up simultaneously.

Benefits of Outdoor activities

Appreciate the accompanying unlimited advantages of outside entertainment:

1. Unplug from the everyday routine

Today, pretty much each second of our everyday life is about innovation from working with a PC in the workplace to endless long stretches of staring at the TV at home.

Going out for a walk or sitting in a recreation center could offer you the chance to unplug, rest, and reset. It will diminish the tension and stress-related to the present on-request society.

2. Improved build

All things considered, outside diversion can be truly requesting yet you can be certain that such movement will work various muscles superior to the machines at the rec center.

The movement of open-air exercises works out your stabilizer muscles in various manners in this manner improving muscle tone and quality.

3. Improved concentration and better rest

You most likely have a thought of how you feel tired toward the day’s end because of different exercises. Open-air exercises will change how your body moves while practicing muscles and animating the brain.

After such unwinding, it will be simpler to nod off and stay unconscious for the duration of the night with the goal that you’ll be set up to concentrate on the next day.

4. Grow new pastimes

Did you realize that getting out is an incredible method for finding new leisure activities and interests? Get out to another spot, climb that new path or play that new game.

These new exercises will assist with developing energy for the action and for the new condition too.

5. Improved holding

Outside entertainment time is a holding time. Outside, regardless of whether it is at a fairway or on a climbing trail, you can’t cease from conversing with others.

What’s more, when discussions start, you’ll discover the things you share for all intents and purpose with others and this will be the asking of new fellowships and new associations. The single movement will have transformed into a social trip.

6. Better body

Outside exercises offer you the advantages of solid and cardiovascular wellness. It will likewise have a healthy advantage of improving the working of your invulnerable framework.

Indeed, wellbeing experts prescribe that grown-ups ought to have in any event 100 minutes of oxygen-consuming movement consistently.

Conclusion

Playing outside improves the focus, observational abilities, and gross engine aptitudes. To ensure that these aptitudes build up the correct way, alongside different abilities that your kid will require all through life, take your kids out frequently so they can enjoy outdoor activities.

The outdoor activities encourage learning and fun, attempting to hone your kid’s mind and advance all-round improvement through intuitive exercises.

While Social Media most certainly can’t be ignored…

The fact is, the #1 highest-converting, most valuable and profit exploding traffic on planet earth comes from Organic Search (SEO)

Why?

Because it brings highly targeted traffic directly to your website versus you trying to target them.

Our fully managed SEO service will get you awesome, targeted traffic – all custom built for you.

Over the last 12+ years, we’ve analyzed a ton of data to know what works and what doesn’t work in SEO. We took everything we’ve learned and put it into this World Class SEO service.

It is the culmination of all our data, expertise, and experience.

You get a fully managed solution that combines our expertise, a powerful SEO strategy, awesome white hat link building, and premium content all with our best-in-the-business staff & support.

There are many advantages of search engine optimization marketing over other forms of advertisement:

  1. The cost of SEO promotion is much less than any other type of advertising.
  2. Every aspect of an internet campaign can be easily traced, measured, and tested. Advertisers can determine which messages are more effective in reaching targeted audience and getting the desired response. The results of campaigns can be tracked and measured within hours, so modifications and improvements can be applied immediately
  3. The results of successful SEO promotion last longer than any other type of advertising. Once your search engine optimization advertising campaign has finished, the sales and profits will continue to come for a long time.
  4. Affordable SEO advertising services are now more available than any time before as there are more SEO consulting firms competing to serve small and medium sized business.
  5. Advertisers can reach a much wider audience than with traditional advertising.
  6. SEO promotion allows consumers to research and purchase products and services at their own homes with much more convenience.
  7. Free search engine optimization promotion services in the form of free seo consultation, free SEO analysis and free seo reports are offered by many SEO firms now and render the process even much more affordable.
  8. Guaranteed SEO services ensure good quality website promotion by most expert SEO services.
  9. Combining social media techniques, like using Twitter, Facebook, LinkedIn and YouTube will create a buzz which will quickly spread through the Internet.
  10. Effective SEO campaign will generate a good number of high quality one way back links.

Small and medium sized businesses are always on a tight budget. SEO is definitely the most cost effective method to choose. There should be no doubt that neglecting SEO services in today’s challenging markets can be a fatal mistake to many small and medium sized businesses. Search engine optimization marketing must be the primary foundation to all your internet strategies and internet advertising campaigns.

Source by Nashat H. Mostafa

You may or may not know that traditional methods of marketing (emblematic items, broadcast ads, printed ads, etc.) can be integral to successful marketing on search engines. I will remain very broad in covering the topic because there are many options available to you, and some of them will be better suited for your particular goals than others. Up front, the best advice I can give is to talk over your specific goals with a qualified Website solution provider who practices SEM and is familiar with integrating it into Website design.

The ways to market your business (specifically your Website) via the search engines make up a lengthy list. The pay-for-placement methods are somewhat fewer, and can be broken down into three general categories as follows:

  • You can pay for the number one spot (in the page margins) of the search engines by individual keywords. Although this kind of placement may seem appealing, it is only as reliable as your advertising dollars allow. You can be outbid by someone who is willing to pay more for that position.
  • You can pay-per-click (PPC) for given keywords, and depending on your budget and the popularity of the word(s) you select, your positioning will vary. Again, this is effective in getting traffic, but there is a difference between someone who clicks their way to your site and someone who makes a purchase once they’re there. (You aren’t paying-per-click for customers who buy something. You are paying just to get the visit.)
  • You can pay to advertise on other peoples’ Websites by having the search engine companies liaison between you and the other site owners. This is a comparatively newer way to advertise, paying to put out an advertisement while other Website owners receive some search engine indexing and kickback benefits for allowing your ad to be on their sites. In theory (and usually in practice), this is a win-win option.

Of these three general methods, keyword ad campaigns can usually be limited to a pre-specified number of dollars per month (or until your account is replenished). So you aren’t really writing a “blank check” to advertise with keywords in these ways, but you do need to manage your budget and your account carefully. Buyer beware!

I have had several clients who came to me because of keyword ad accounts that were handled poorly by their previous service provider. In the worst cases, some of them were victims of out-and-out fraud. One case in particular stands out in my mind.

I had an accountant approach me with complaints that he had been spending $400 to $600 per month for the previous 6 months for 200 guaranteed clicks to his Website per month. “Wow… that’s a pretty good guarantee,” you might be thinking.

And he received a report from his provider each month that substantiated that he was in fact getting that kind of traffic (more than 200 hits per month) from his keyword ad campaigns. His complaint, however, was that he had no new clients that came from his Website (otherwise called “conversions” from ad response to customer). The ratios of hits (impressions) to sales (conversions) seemed unreasonably low. I was suspicious.

I did a bit of research on his Website’s performance, and what I found was disturbing (but all too common). His account was set to automatically replenish (re bill his credit card) on the fifteenth of each month, up to his specified maximum monthly budget of $500 or so. That means that if his account balance was $250 on the fourteenth of the month, another $250 would be charged to him to restore his account balance to $500. Each click cost him money, and over the next 30 days his balance would incrementally be debited until it came time to replenish it on the fifteenth of the following month. If he ever hit zero, his ad would “fall off the map,” but such a billing plan assured him that he would never go beyond his budget. Sounds like a foolproof way to advertise, right? Guaranteed hits with no cost overruns! It gave him a false sense of security, and he was getting scammed!

When I did an analysis of his Website traffic, I saw a steady trend of visitors that came from a variety of sources, some of them from his paid-for advertising campaign. I counted about 20 to 30 hits related to his pay-per-click deal. Suspiciously, however, he had about 150 to 180 hits on the fourteenth of each month, the day before his account replenished. It never took him down to zero, so he didn’t think anything strange was going on. But it seemed apparent that whoever was managing his account was taking advantage of his trusting nature, and he was paying for artificial hits. His reports showed over 200 hits, just as he was promised, but he was unwittingly padding the pockets of his account manager!

Don’t let that happen to you! I didn’t relay that story to scare you or to deter you from using paid-for advertising. Really, paid ads are extremely effective in the right situations. I simply want you to realize that, like everything else with doing business online, there is often more than meets the eye. Forewarned is forearmed. Get into the game of marketing your Website, but do it with a wise eye and wary wallet. The best approach is likely to be one that combines the three types of advertisements bulleted above, so you can measure which one works best for your particular campaign. You might also want to try a Text Message Marketing (TMM) portal to supplement your variable advertising budget with a flat rate option! Text Message Marketing (TMM) is a relatively new marketing trend that appeals to millions of consumers for a number of reasons.

Most solution providers and SEM companies that have been around for awhile are reputable or they wouldn’t stay in business. But you must take an active interest in the management of your advertising budget. Ensure that your SEM provider gives you more than just a total-hits-per-month report and an invoice for recharging your account. You should require them to provide you with the Website analytics that show all of your traffic, the trends, the hits-per-page, hits-per-day, sources of hits (so you can ensure they’re from different addresses), keywords used to find you, and so forth. Even if you never look at the details of those reports, the fact that they are provided to you will be a deterrent to keep your SEM provider honest. They probably are honest anyway, but in the end you have to CYA (cover your assets).

Source by Thomas M Elliott

What’s in it for you?

Get Exposure: Gain access to a fresh batch of audience which could be just the traffic you’ve been waiting for.

Guest posting on blogs is a fantastic way to build brand recognition, establish yourself as a credible expert in your field, and drive traffic to your website. Plus it makes Google happy by giving you some extra SEO-juice from those inbound links. The only problem is we need to find those website which are accepting guest posts.

So I decided to provide a good , decent list of websites to those who are looking for High DA PA Guest Blogging / Post Site List.

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Having a user-friendly site is a must for making money with your blog or website.

How many times have you left a site or closed an app because they weren’t user-friendly?

If a website isn’t easy to use and you can’t find what you’re looking for quickly, chances are you’re gonna hit the back button.

Frustrating, isn’t it?
Well, it’s even more frustrating for the site owner.

Why?

Because they are losing money every time you hit that back button.

Loss of traffic means loss of potential revenue.

No sane business owner wants that.

That’s why companies conduct what’s known as “Usability Testing.”

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